ILLUSTRATOR // PHOTOSHOP // INDESIGN
The owner of the company has been working on the project of a new electric scooter for the last 2 years. As he and his employees worked on the last elements, they understood that it was time to create an identification for their product. Therefore, they turned to me for help.
There is already quite a lot of competition on the market in this industry. I knew that the design had to be like their scooter: modern, simple and with a strong color accent. This is how FUBU was created with the logo symbolizing the vehicle parked in the charging station.
